I saw the link to this in a tweet from Adam Savage. They're not new, they've been doing the same thing on The Chive for as long as I've been perusing the Daily Afternoon Randomness, particularly the "wind blowing the hair" style animations which, as far as I'm concerned, are the lamest of them. One of the interesting things about the animated gifs on The Chive is that you can spend quite a while watching what seems to be a static photo only to have it shift for the briefest of instants. Bit of a game.
But I recommend the article by Fast Code Design, because there are some beautiful examples of how to do it right with the taxi in the window, the barber pole, and the man with the paper.
[Link to Jamie Beck and Kevin Burg's "How to Create an Animated Gif" in the Atlantic].
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