Monday, May 27, 2013

Four Pricing Principles

I enjoyed this article, particularly as I've been in a discussion about pricing models not so long ago.

Free users ask for new features and pay users ask for improved features surprises me. But I can sort of see that pattern when I compare large org features I work on (which always have a cost) and some of the threads I read as regards free services on the internet. The idea that uncommitted customers won't commit until there's a new feature, versus committed customers who will continue to pay and push for a change is compelling.

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